Insights & Trends

Posted on April 16th, 2023. Whether you know it or not Video marketing is quickly becoming the number one marketing strategy for increasing revenue, gaining awareness and building a following. Knowing how to create an e…

Posted on April 16th, 2023. 5G is the biggest enhancement in wireless technology in a decade. The upgrade to 5G should generate demand for increased speed, software, and applications. In the United States in 2019, 5G ac…

Posted on April 16th, 2023. According to the census, baby boomers were born between 1944 and 1964. They’re current between 55-75 years old, and in December 2019 there were nearly 76 million baby boomers. The baby boom b…

Posted on April 16th, 2023. There’s been a lot of talk about videos and how they are somehow able to increase brand awareness or drive sales. Is this true you may think? Well they do, videos have a unique way of packagi…

Posted on April 16th, 2023. Zoom Video Communications is a remote conferencing services company. Many organizations use their product for its video conferencing, online meetings, chat, and mobile collaboration to stay i…

Posted on April 16th, 2023. The COVID-19 pandemic turned out to be a catastrophe, both in terms of the loss of life and damage to the economy of almost all the countries worldwide. Many businesses failed to cope up with…

Posted on April 16th, 2023. Do you remember some of the graduations you have attended over the years? Do you remember the stories that the commencement speaker told? Well, confess to me…I do not remember the speakers’ n…

Posted on April 16th, 2023. Digital Marketing is like every other marketing method. You have to closely guard your ad campaigns, and if they are performing poorly, you stop and optimize the ad until you are getting the …

Posted on April 16th, 2023. “The multifaceted faces of Mobile Marketing”Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mob…

Marketers have been able to identify the most appropriate channels and campaigns to attract their target audience. There is social media for Gen Z and Millennials, to more traditional media and direct mail for Baby Boom…

Posted on April 16th, 2023. The COVID-19 pandemic turned out to be a catastrophe, both in terms of the loss of life and damage to the economy of almost all the countries worldwide. Many businesses failed to cope up with…

Posted on April 16th, 2023. A decade back from now, most people couldn’t even fathom that digital marketing or online marketing would become such a phenomenon. There’s been a paradigm shift in the marketing world, from …

Born between 1996 and 2010, Generation Z includes a staggering 40% of total U.S. consumers. Since this generation grew up with smartphones, the Internet, and social media, they are more likely to buy from brands that ha…

Posted on April 16th, 2023. According to statista.com, the number of ‘smartphone’ users, worldwide, went from1.06 billion to 3.8 billion between the beginning of the year 2012 and the end of 2021. Yes, within the past t…

Posted on April 16th, 2023. Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets. As a result, it becomes more important to give power to in loyalty panel particularl…

Posted on April 16th, 2023. We know how much you’ve loved marketing to Millennials, but now it’s time to start marketing to the next generation: Generation Z.You may be asking: who is Generation Z and what makes them so…

Posted on April 16th, 2023.iVideo marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing. Video …

Posted on April 16th, 2023.Eighty-four percent of Millennials say that they don’t like traditional advertising. Millennials don’t trust traditional advertising either. If you want to drive Millennial sales, you have to …

Posted on April 16th, 2023.No Going Back To The Brand Norm! In 2020, and also during the 2021 COVID-19 Pandemic, marketers were and still are challenged as to how they maintain and build authentic brands. The structure …

Posted on April 16th, 2023.What are we doing? Mobile Marketing Of Course! Right? Marketing has changed from the traditional way of radio or television to social media. Over the years mobile devices and their functionali…